Yes, content seems highly saturated these days. But search engine algorithms are much improved after recent updates. They are now capable of reading and understanding wrote content better than ever, including interpreting the meaning and intent of similar keyword variations. Google even demonstrated that in different tests multiple times.
On top of that, the SERPs have improved considerably. They don’t look like those from 10 years ago when they were dominated by ads, keyword-stuffed pages, and aesthetically unpleasing. Still, creating SEO-optimized content is still one of the best ways to rank higher and get traffic.
There are still opportunities to beat your competitors and get a higher ranking position for a set of long-tail keywords.
Despite Saturation, There Are Still Opportunities: Do Keyword Research!
As said earlier, content is saturated and it is more difficult to rank today than even a couple of years ago. But there are opportunities for content strategists if you are willing to put in the time and effort.
Proper keyword research can provide you with a lot of information about what your target audience is looking for on search engines. The knowledge you gain from these search phrases can help tremendously in content creation.
Besides that, it allows you to recognize a pattern in your customers’ search habits, and it helps you understand their needs better, what they’re looking for and how they search for it.
With the help of keyword research, you can create content that stands out against competitors and provides real value to the user. As a result, you will get a higher ranking in the SERPs, resulting in increased organic traffic.
Know Your Competitors’ Content, Keywords, and SEO Strategies
It’s easy to blame search engines for things like changing algorithms or low rankings, but how often do you look at your competitors and see what they’re doing? By doing a competitive analysis, you can find out what’s working for them. This will help you identify new opportunities and stay on top of your game when creating content that drives traffic.
In the world of SEO and content marketing, it’s important to always stay aware of what your competitors are doing with their blogs. But in 2022, you will also have to be aware of your competitor’s SEO strategies so you can create content that will outperform theirs.
It’s important to keep track of your competitors and your first step is to identify them. This can be done through both manual researches and by using SEO tools, which can also help you understand the strengths and weaknesses of your competitor’s strategies, and whether there are any gaps in their content.
Once you have identified your competitors, you will need to figure out what keywords they are ranking for and which ones are the most important for you to rank.
Then figure out what types of articles they are writing. Are there any patterns in the way they write, publish, and distribute their content? Do they have a defined structure or format they follow in their content?
Besides, you will also need to track every new piece of content released by your competitors and make sure you are always creating better content.
Determining gaps in your competitors’ content can be very helpful in developing an SEO and content strategy that works and gets you to the top.
Updating Old Blog Content Is An Untapped Revenue Opportunity
Another big underutilized revenue opportunity is updating old blog content with new and updated data, content, images, links, and even new secondary keyword variations.
The great thing about content is that it is never done. There is always something to update or a new keyword to focus on. That is why you should update blog posts older than 2-3 years and help search engines consider you an authentic source of information and rank you higher on SERPs.
It’s no longer enough to just write a bunch of posts filled with keywords; you have to show that you know what you are talking about in order for readers to trust you enough to keep reading, which sends signals to search engines that your content is worth sending traffic to. That is why you need to update posts once a year and keep your content up to date.
Another reason you should update your blog content is that search engines like Google prefer new and updated information. New content is indexed more quickly, which means your website will be more likely to appear higher to your target audience.
When Google sees updated content, they know it’s current and relevant with useful data, and that means it will probably get more attention. Therefore, when you update your old blog content, Google is likely to boost your ranking and help you get more traffic.
You might also assume that the older your content is, the less money it’s making you. So, there are lots of opportunities to boost revenue on what’s already generating some earnings, and the most important and easiest one is by updating old blog posts.
Similarly, HubSpot tried this technique and updated its old content with new keywords and information. They received 106% more traffic and doubled their revenue in just a few days.
Search engine optimization is an ever-changing world. But remember: “Content is king.” The amount of effort and dedication you put into creating relevant and unique content is one of the biggest factors in giving your site a fighting chance in ranking higher on search engines.
We presented some opportunities to create optimized content, update old content, rank higher on search engines, and increase your revenue by getting more traffic. Marketing experts who take advantage of the opportunities we showed in this article are in a prime position to drive more traffic and revenue.