Content Marketing The State of B2B Content Marketing for SaaS in 2021: Industry Report Originally published in the RevGenius Magazine Use the table of contents below to navigate this article and learn what industry experts think about what it takes to drive revenue...
Did you know that 80 percent of marketers give priority to content creation? It’s not surprising, considering that content marketing is one of the best ways to drive engagement, sales, and boost your brand’s awareness. Furthermore, by creating helpful and...
Use the table of contents below to navigate this article and learn what industry experts think about what it takes to drive revenue with content. Table of Contents 1. Your Content Strategy Should Have a Clear Path to Revenue Growth1.1. How B2B Content Strategy Is...
Meghann Misiak, B2B Sales Strategist Content marketing isn’t just for marketing or bringing more traffic. There is marketing content, as we all know. Then there is also sales enablement content, which makes sales easier. Content is a key ingredient of a system that...
Michael Bereslavsky, Domain Magnate There are many online marketplaces for buying and selling businesses—Flippa, Empire Flippers; you name it. But one private equity firm, Domain Magnate, has earned a 130% ROI on content marketing. He’s been killing it in 2020...
So you’ve heard about “thought leadership” before. You might have even used the phrase yourself. But what does it really mean? I’ve seen folks going so far as to call out so-called ‘thought leaders’ for putting out fluffy and bullshit content. So does that make...
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