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The State of B2B Content Marketing for SaaS in 2022: Industry Report

The State of B2B Content Marketing for SaaS in 2022: Industry Report

by Nabeel Keblawi | Mar 19, 2022 | Content Marketing

Content Marketing The State of B2B Content Marketing for SaaS in 2021: Industry Report Originally published in the RevGenius Magazine Use the table of contents below to navigate this article and learn what industry experts think about what it takes to drive revenue...
How to Maximize Your Content Marketing ROI

How to Maximize Your Content Marketing ROI

by Ana Mladenovic | Dec 19, 2021 | Content Marketing

Did you know that 80 percent of marketers give priority to content creation? It’s not surprising, considering that content marketing is one of the best ways to drive engagement, sales, and boost your brand’s awareness. Furthermore, by creating helpful and...
Roundup: How to Drive Revenue With Content Marketing in 2021 and Beyond

Roundup: How to Drive Revenue With Content Marketing in 2021 and Beyond

by Nabeel Keblawi | Nov 9, 2020 | Content Marketing

Use the table of contents below to navigate this article and learn what industry experts think about what it takes to drive revenue with content. Table of Contents 1. Your Content Strategy Should Have a Clear Path to Revenue Growth1.1. How B2B Content Strategy Is...
Shortening B2B Sales Cycles With Sales Enablement Content

Shortening B2B Sales Cycles With Sales Enablement Content

by Nabeel Keblawi | Oct 13, 2020 | Content Marketing

Meghann Misiak, B2B Sales Strategist Content marketing isn’t just for marketing or bringing more traffic. There is marketing content, as we all know. Then there is also sales enablement content, which makes sales easier. Content is a key ingredient of a system that...
Interview: How to Earn a 130% ROI on Content Businesses

Interview: How to Earn a 130% ROI on Content Businesses

by Nabeel Keblawi | Oct 5, 2020 | Content Marketing

Michael Bereslavsky, Domain Magnate There are many online marketplaces for buying and selling businesses—Flippa, Empire Flippers; you name it. But one private equity firm, Domain Magnate, has earned a 130% ROI on content marketing. He’s been killing it in 2020...
What Is Thought Leadership and How Does It Work?

What Is Thought Leadership and How Does It Work?

by Nabeel Keblawi | Sep 22, 2020 | Content Marketing

So you’ve heard about “thought leadership” before. You might have even used the phrase yourself. But what does it really mean? I’ve seen folks going so far as to call out so-called ‘thought leaders’ for putting out fluffy and bullshit content. So does that make...
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