AI has been a trending topic in the SEO and content marketing industry for a while. It’s already a part of our daily lives as voice assistants, internet-of-things appliances and face IDs. But it doesn’t stop there. Even some information you consume is generated by AI,...
With the evolution of search engine algorithms, we have seen a shift from old SEO strategies to newer ones. Many SaaS companies had timely changed their strategies, and that is why the new Google algorithm updates didn’t hit them as hard as e-commerce, B2C, and...
Google ads are a powerful partner to organic SEO. According to Wordstream, 65% of all clicks made by users who intend to make a purchase go to paid ads. So leaving such a large percentage of clicks on the table for your SaaS company is something we want to avoid. In...
If you hire freelance writers or have in-house staff create content for you, this article will likely speak to you. A potential problem when you hire writers is plagiarism. When plagiarism occurs, everybody involved loses. Not just the victim whose work and ideas had...
Table of Contents What Is SEO Benchmarking and Why Is It Important?How to Benchmark SEO Traffic in 9 Steps Step 1: Check the number of pages Google has indexed Step 2: Check the performance of your keywords and (re)define them Step 3: Check your website’s bounce rate...
Originally published in the RevGenius Magazine SEO is becoming more complex and competitive over time, requiring increasingly larger investments to get your content to rank well. We could actually say the same about every other marketing channel like paid traffic and...
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.