Our Insights on Content Marketing
Your SEO Content Action Plan in 7 Steps
Given the changes in SEO over the past several years, we asked our SEO experts what it takes to rank well today and what steps you can take. One thing is abundantly clear: Creating reader-centric content is what marketers need to focus on in their organic inbound...
What Are SaaS Companies Doing With SEO in 2022? A Brief Overview
With the evolution of search engine algorithms, we have seen a shift from old SEO strategies to newer ones. Many SaaS companies had timely changed their strategies, and that is why the new Google algorithm updates didn't hit them as hard as e-commerce, B2C, and YMYL...
Marketers Answer: Is Search Data an Unbiased Source of Truth?
Search data helps marketers understand the market, trends, user behavior, and communities.
SEO Content Creation: Where the Opportunities Are in 2023
Content seems highly saturated, but search engine algorithms are much improved after recent updates.
Roundup: What Marketing Professionals Say About Search Data
Search engines have evolved much in recent years, and they have changed their methodology of ranking sites.
Who Sees the Best ROI from SEO? What Our Data Reveals
When it comes to investing in search engine optimization (SEO), the ROI is not always clear.
What It Takes to Do Well With SEO Today
SEO is considered one of the most important channels in marketing by many industry experts.
The Best 9 Google Ads Bidding Strategies for SaaS Businesses
Google ads are a powerful partner to organic SEO. 65% of clicks made by users who intend to buy go to paid ads.
The State of SEO in 2022: Insights From 15 SEO Experts
In this industry report, I interviewed 15 SEO experts to get their take on the state of SEO in 2021 and beyond.
The State of B2B Content Marketing for SaaS in 2022: Industry Report
Content marketing in the B2B SaaS space has changed. We look at what’s working and what’s not in this industry.
How to Prevent Plagiarism When Writers Create Content for You
If you hire freelancers or have in-house staff write content for you, you need to watch out for plagiarism. Here’s how.
How to Benchmark SEO Traffic in 9 Steps Before Adding Content
We will show you how to benchmark SEO traffic and improve performance in 9 steps.