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We discuss the two factors that determine if publishing a lead magnet boosts sales revenue or is a waste of money.
White papers are evidence-based sources of helpful information that attract qualified leads.
We discuss three common mistakes you can make when creating your resources page so as to not cost you future leads.
But how can you convert email signups into paying customers without wasting a lot of resources?
Did you know most content shared across social platforms are only based on headlines and the brands?
Think your resources page is just to provide free information to random readers? Think again!
Copycat articles, which are often nicknamed “me too” articles, are becoming more and more prevalent on the web.
Are you tired of chasing down reluctant leads? It’s time to rethink your lead generation strategy.
Think your company blog is just window dressing? Think again! This part of your marketing strategy could be the biggest revenue earner – if you play your cards right.
Get creative in finding customers on LinkedIn, Facebook, and Instagram because social media is full of valuable customer data.