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What does it take to create copy that converts? We explain our internal process in creating powerful sales copy.

Our detailed explanation on pricing, why it varies widely, and how we determine project pricing.

Our guide on “Resource” pages on your website that educates your prospects during their buyer journey.

Our comprehensive guide on creating a content strategy that multiplies your sales.

Don’t spend money on marketing without knowing its impact on your bottom line, and how to measure it.

This article covers how to plan content for your resource center using a logical and coherent strategy.

Here’s a roundup of the five best content marketing agencies that are killing it going into 2020.

These books blew my mind away, so I wanted to share my thoughts about each book in this roundup.

Will marketers soon be out of jobs thanks to AI? Or will marketers and AI happily coexist in the future?

Three key metrics to keep track of in your marketing campaigns that help you make the right decisions.

Understand the differences between copywriting, technical copywriting, and technical writing.

The potential that LinkedIn has to generate leads for your business is enormous, but should not be misused.

Converting website visitors into customers with email is not easy, but can be done with the right tactics.

High bounce rates, low conversions, and stagnant sales are among symptoms of web copy that performs poorly.