Search data is the most important dataset for marketers. It helps them understand the market, trends, and behavior of their customers, as well as what they should provide to their target audience. With so much information out there, we must really ask ourselves: Is...
Yes, content seems highly saturated these days. But search engine algorithms are much improved after recent updates. They are now capable of reading and understanding wrote content better than ever, including interpreting the meaning and intent of similar keyword...
Search data is commonly considered the most important component when planning a content strategy. You may be aware that search engines have evolved so much in the past few years, and they have changed their methodology of ranking sites. But the most important thing...
When it comes to investing in search engine optimization (SEO), the ROI is not always clear. On one hand, some businesses spend tens of thousands of dollars on SEO, only to see little to no results. On the other hand, some companies see exceptional and consistent ROI...
SEO is considered one of the most important channels in marketing by many industry experts. But the way it works has significantly changed over the past few years, making it more complicated and competitive to rank. However, with all of these changes came a tangible...
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.